Investing in your bakery is a good move — it means you’re a bit closer to your profit goals and you’re being proactive about getting there. One of the best times of the year to do it is when you get your tax refund.
If you got a chunk of change from the IRS, one of the best ways you can use it is to put it to work improving your business. Below are our top five recommendations on how to spend your refund check.
1. Choose a Better Payment Processing System
Creating a smooth, seamless payment system for your customers is important for your reputation. Everyone remembers a clunky, delayed payment process and it might deter them from returning.
It’s even worse if you’re a cash-only business. Investing in your bakery by upgrading payment systems can pay off. Accept all forms of credit and mobile payment with streamlined, modern equipment that works!
2. Renovate Both the Interior and Exterior
It’s incredible what a fresh coat of paint can do. Paint both the inside and the outside of your business and watch heads turn. You could also replace flooring and outdated seating if you need to. It could cost you some down time, but in the end, the renovated look will be worth it.
3. Hire More Help So You Can Focus on Growth
One of the main struggles of business owners is having enough time in the day. If you’re using all your time washing dishes at closing time, consider using an influx of cash to hire someone to do it for you. That way you can focus on balancing accounts and creating a vision for immediate and future business growth.
4. Invest in Professional Branding
Professional branding goes a long way. If your logo is outdated and you want a new image to convey your message and values, hire a branding professional to help. Get packaging materials, business cards and pricing sheets that all are in line with your official brand logo and colors. It’s going to make a great impression on the next customer.
5. Upgrade Your Equipment
Finally, one of the most important methods of investing in your bakery is upgrading the machines you use every day. That old, outdated mixer isn’t performing like it used to, and you don’t want quality to suffer as a result. Get a new commercial mixer and you’ll see your efficiency rise along with the product taste and texture.
Where Dough Tech Comes In
We carry a range of equipment for commercial bakeries and we are interested in helping you reach the next level of success. Trust us for quality products, excellent customer service and a long-term partnership you can rely on. We can help guide you toward the products that make investing in your bakery worth it. Shop at Dough Tech online today, or give us a call for one-on-one assistance.